Privacy Policy

Last updated: January 2026

This Privacy Policy describes Our policies and procedures on the collection, use, and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal Data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or plural.

Definitions

For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.

  • Company (referred to as either “the Company”, “We”, “Us” or “Our”) refers to Essential Paws.

  • Cookies are small files that are placed on Your computer, mobile device, or any other device by a website, containing details of Your browsing history among other uses.

  • Country refers to: United States.

  • Device means any device that can access the Service such as a computer, cellphone, or digital tablet.

  • Personal Data is any information that relates to an identified or identifiable individual.

  • Service refers to the Website.

  • Service Provider means any natural or legal person who processes data on behalf of the Company, including third-party companies or individuals who help operate or analyze the Service.

  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, page visit duration).

  • Website refers to Essential Paws, accessible from https://www.essentialpaws.com.

  • You means the individual accessing or using the Service, or the legal entity on whose behalf such individual is accessing or using the Service.

Collecting and Using Your Personal Data

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
Information sharing with subcontractors in support services (such as customer service, scheduling, or payment processing) is permitted.

All other use-case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide certain personally identifiable information, including but not limited to:

  • Email address

  • First and last name

  • Phone number

Usage Data

Usage Data is collected automatically when using the Service and may include:

  • IP address

  • Browser type and version

  • Pages visited

  • Time and date of visits

  • Time spent on pages

  • Device identifiers and diagnostic data

When accessing the Service via a mobile device, We may also collect mobile-specific technical information.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies (such as web beacons, tags, and scripts) to track activity on Our Service and improve functionality.

Types of Cookies We Use

Necessary / Essential Cookies

  • Type: Session Cookies

  • Purpose: Enable core functionality such as authentication and security

Cookies Policy / Notice Acceptance Cookies

  • Type: Persistent Cookies

  • Purpose: Remember whether You have accepted cookies

Functionality Cookies

  • Type: Persistent Cookies

  • Purpose: Remember preferences and enhance user experience

You can instruct Your browser to refuse Cookies; however, some parts of the Service may not function properly.

Use of Your Personal Data

The Company may use Personal Data to:

  • Provide and maintain the Service

  • Manage Your Account

  • Perform contracts and services requested

  • Contact You via email, phone, or SMS regarding services, updates, or security notices

  • Provide information about related services or promotions (unless You opt out)

  • Manage requests and inquiries

  • Conduct business transfers (mergers, sales, restructuring)

  • Analyze usage trends and improve services and marketing

Retention of Your Personal Data

We retain Personal Data only as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements.

Usage Data is generally retained for shorter periods unless required for security or legal compliance.

Transfer of Your Personal Data

Your information may be processed outside Your jurisdiction. By using the Service and submitting information, You consent to such transfers.

We take reasonable steps to ensure data security and appropriate safeguards during transfers.

Delete Your Personal Data

You may request deletion or correction of Your Personal Data at any time by contacting Us.

We may retain certain information where legally required.

Disclosure of Your Personal Data

Business Transactions

If Essential Paws is involved in a merger, acquisition, or asset sale, Your Personal Data may be transferred with notice provided.

Law Enforcement & Legal Requirements

We may disclose Personal Data if required by law or to:

  • Comply with legal obligations

  • Protect Company rights or property

  • Prevent wrongdoing

  • Protect user or public safety

  • Protect against legal liability

Security of Your Personal Data

We use commercially reasonable measures to protect Your Personal Data, but no method of transmission or storage is 100% secure.

Children’s Privacy

Our Service does not target children under 13. We do not knowingly collect Personal Data from children under 13. If such data is discovered, it will be removed promptly.

Text Communications

You may cancel SMS messages at any time by texting “STOP.”
You will receive confirmation and no further messages unless You re-enroll.

For help, contact info@essentialpaws.com.

Carrier message and data rates may apply. Carriers are not liable for delayed or undelivered messages.

Links to Other Websites

We are not responsible for the privacy practices or content of third-party websites linked from Our Service. Please review their policies independently.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated “Last updated” date and, where appropriate, notified via email or site notice.

Contact Us

If you have any questions about this Privacy Policy, contact us:

  • By email: info@essentialpaws.com

Florida Privacy Rights

If You are a resident of the State of Florida, You may have additional rights regarding Your Personal Data under applicable Florida law, including the Florida Digital Bill of Rights.

Subject to certain limitations, Florida residents may have the right to:

  • Request confirmation of whether We process Your Personal Data

  • Request access to the Personal Data We have collected about You

  • Request correction of inaccurate Personal Data

  • Request deletion of Personal Data provided by or obtained about You

  • Obtain a copy of Your Personal Data in a portable and readily usable format

  • Opt out of the processing of Personal Data for targeted advertising or profiling, where applicable

We do not sell Personal Data, including sensitive personal information, and We do not use Personal Data for purposes that would require opt-out under Florida law beyond what is disclosed in this Privacy Policy.

To exercise Your Florida privacy rights, please contact Us using the information provided in the Contact Us section below. We may need to verify Your identity before processing Your request.

We will respond to verified requests within the timeframes required by applicable law.